ZIPCAR CASE STUDY HBR

The critical success factor for this business is the ability of the service to attract the target market with its low cost and convenience driven model since the business would require a regular revenue stream for a successfully covering the costs and generating a positive inflow. Further advertising and research would also need to be done and all this needs additional funds which have to be generated in the form of a loan. Problem Diagnosis case studies. In some cases you will able to find the central problem in the beginning itself while in others it may be in the end in form of questions. Brushing up HBR fundamentals will provide a strong base for investigative reading.

The founders quickly realized that some assumptions made for variable costs were incorrect parking cost, lease cost, access equipment. This opens up the potential to have an additional higher pricing tier for nighttime and weekend use that could potentially increase revenue. This leads to unstructured learning process resulting in missed details and at worse wrong conclusions. The case includes a detailed financial model that will help students analyze the impact of hiring additional sales people and the consequent impact on sales and profits. Build a corporate level strategy – organizing your findings and recommendations in a way to answer the larger strategic objective of the firm.

Zipcar: Refining the Business Model Case Study Analysis & Solution

Students are called on to analyze the underlying economics and business model for the venture and to discover how these assumptions are holding up as the business is actually rolled out.

Also provides background information on writing a business plan, budget creation and building finance, development management team, the creation of business partnerships and financing business.

Step 9 – Take a Break Once you finished the case study implementation framework. Roberts, Michael, and William Sahlman. Creating Copy case study is no different. Zipcar is a start-up organized around the idea of “sharing” car usage via a membership organization. Also, there is a higher skew of trips and hours towards night and weekend. Shikhar GhoshMichael J.

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Solved : Zipcar HBR Case Study Analysis & Solution

Along with that, the environmentally friendly concept of the car sharing model could be addressed at the Springboard forum with a specific emphasis on the idea that this concept would cater to the demands of 7. Case method requires two distinct set of skills — Firstly – an ability to analyze the case, give meaning to its key issues and questions that have been asked about it.

The scope of the recommendations will be limited to the particular unit but you have to take care of the fact that your recommendations are don’t directly contradict the company’s overall strategy. The business currently advertises at sub stations and near parking spots for their cars. This is just a sample partial case solution. Refining the Business Model Case Study Analysis Once you are comfortable with the details and objective of the business case study proceed forward to put some details into the analysis template.

This case describes several iterations of the Zipcar business model and financial plan. This case describes several iterations of the Zipcar business model and financial plan. It is written by Myra M. Further advertising and research would also need to be done and all this needs additional funds which have to be generated in the form of a loan. These iterations include a very early version and a version developed just prior to the launch of the business, as well as data from the first few months of operations.

The purpose of is to build a map of information that the case contains.

zipcar case study hbr

Focus on the following. It provides business executives with a potent approach to stduy. Writing case solution in exams and preparing notes for class discussions are two completely tasks. To write an emphatic case study analysis and provide pragmatic and actionable solutions, you must have a strong grasps of the facts and the central problem of the HBR case study.

Case method enables executives to be position of the protagonist in the case, have access to limited information, as often the case in real world, and ask them to analyze the situation and come up with recommendations.

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For example you can recommend a low cost strategy but the company core competency is design differentiation. However, the September results do not portray any major problem that needs to be addressed other than the fact that the membership status is lesser than that planned out for the new venture and unless that is improved, the business may find itself with high costs in the form of overheads that may not be easily balanced with the revenue stream.

zipcar case study hbr

Students are called on to analyze the underlying economics and business model for the venture and to discover how these assumptions are holding up as the business is actually rolled out.

Harvard Business School 17 pages. Thank you very much for sharing this.

Once you have developed multipronged approach and work out various suggestions based on the strategic tools. Michael Roberts and William Sahlman. Write persuasive case study based essays based on information provided in Creating Copy case study.

Porter Five Forces is a strategic analysis tool that will help you in understanding the relative powers of the key players in the business case study and what sort of pragmatic and actionable case study solution is viable in the light of given facts.

zipcar case study hbr

Additional revenue heads include late fee charges. You can use this history to draw a growth path and illustrate vision, mission and strategic objectives of the organization.

Compagnie Lyonnaise de Transport A.