XYLYS WATCHES CASE STUDY

Titan, which was the market leader in the mid-price segment in India, felt that the upper end of their target customers was moving towards iconic global premium brands. How important was the “Swiss-made” label? Accelerated technological innovations and advances are improving industrial productivity, enabling suppliers to manufacture vast array of products and services. Exhibits 1, 2, and 3 were associated with self-concept, brand preferences along with personality traits, and the activities, interests, and opinions AIO of potential users of premium watch brands. What are the levels of profitability in the industry and are the competitors better positioned than the company? The major consumers of watches in the luxury segment included CEOs and senior professionals in their thirties and forties, new generation entrepreneurs, and young working professionals. There were several interesting possibilities for Chakravarti to consider.

The Indian brand ambassador for Tissot was movie star Deepika Padukone, daughter of a former badminton world champion. Which factors needs to be created by the Watch Luxury that had never been offered by competitors in the industry. The case delved into several aspects of the perceptual fields associated with consumer behavior with the objective of finding the most appropriate approach to further the prospects of the Xylys brand. The Tata group introduced the quartz watch in the s under the Titan brand, and differentiated themselves on the basis of accuracy, style, choice, presentation, and vigorous push-marketing. Owners tended to replace these when they failed. I often look for unique products or brands so that I create a style that is all my own.

I have personally worked in a political campaign, or for a candidate, or for an issue.

EXPLORING CONSUMER PERCEPTION ABOUT PREMIUM WATCHES IN INDIAN CONTEXT Essay

People come to me more often than I go to them for information about brands. How about make it original? As official timekeeper and partner of the International Basketball Federation, the Australian Football League, the Chinese Basketball Association, and MotoGP, and the World Championships of cycling, fencing, and ice hockey; Tissot was committed to respecting tradition, underlining its core values of performance, precision, and setting new standards.

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The Indian brand ambassador for Tissot was movie star Deepika Padukone, daughter of a former badminton world champion. Segmentation by value was considered to be particularly apt for this market. The second kind was the largest in both value and volume, and was expected to remain the market driver for growth in — Exploring Consumer Perception about Premium Watches in the Indian Context” case study requires both qualitative and quantitative analysis to structure blue ocean strategy for Watch Luxury.

Achieving greater success than my peers is important to me. I often seek out the advice of my friends regarding which brand to buy.

xylys watches case study

The liberalization of markets, the rising disposable income, exposure to western lifestyles, and the need for the new generation to establish an identity for itself were some of the reasons for the growth of the luxury watch category in India.

Did the buyers and prospective buyers of premium watches hold any specific stereotypical images of such watches? Manoj Chakravarti, Senior Advisor, Ms.

EXPLORING CONSUMER PERCEPTION ABOUT PREMIUM WATCHES IN INDIAN CONTEXT Essay

Luxury watches had a special appeal with regard to such an orientation among consumers. Many watchez the brands offered some options in all three segments, but most catered only to the first two segments; the sports segment remained a largely untapped segment.

Xylys was a premium watch brand launched by Titan a few years ago; the brand was aimed at creating a unique perception among consumers.

What are the levels of profitability in the industry and are the competitors better positioned than the company? The watch market in India was divided into three broad segments: As was stated earlier, the watch had always been a product that appealed to people, but the nature of the appeal and the associations related to watches changed with the changing environment.

Accessed May 22, The new identity reflected the attitude, lifestyle, and personality of the new generation consumer. Such instances would watcues rare in a developed market, especially with regard to the purchase of a watch. Growing trend of commoditization of the products and services have also put pressure on companies such asWatch Luxury.

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Eliminate Which are the factors that Watch Luxury can eliminate that players in industryname industry has long competed on?

xylys watches case study

A better explanation in terms of consumer behavior was the third basis of segmentation as defined by Yankelovich Xylys was a premium watch brand launched by Titan a few years ago; the brand was aimed at creating a unique perception among consumers.

Accelerated technological innovations and advances are improving industrial productivity, enabling suppliers to manufacture vast array of products and services. Xylys defined its customers as contemporary, dynamic, successful people who had attitude and confidence. Accelerated technological innovations and advances are improving industrial productivity, allowing suppliers to produce vast array of products and services.

In terms of watfhes sales, the highest share, as per value, involved watches priced between Watxhes and 3, Owners tended to replace these when they failed.

Xylys case study solution by mustahid ali via slideshare | REPORTS | Case study, Study

Adoption – When innovation is pursued in isolation of the value then it can lead to very low level of adoption no matter how significant technological breakthrough is. Was it necessary to obtain some insights regarding the application of the uniqueness aspect to the self-perception of consumers?

We use cookies to give you the best experience possible. AdvertisingBrand The premium segment consisted of watches in the INR 1,—5, range, offered by almost all the indigenous and multinational brands.

Millions of wearers cylys refused to compromise, and the campaign specifically congratulated them on their discerning selection of a stylish Swiss-made watch.