It offers its lines of apparel and accessories for women, men, and female youth. Its efforts to boost its e-commerce platform should also help drive growth. The company tries to differentiate its products through the development and use of technically advanced fabrics and innovative functional features. Opportunities for Lululemon Athletica Inc. This should allow the company to continue to repurchase shares in the coming quarters, helping support growth in share net. It also solves the long list problem where organizations ends up making a long list but none of the factors deemed too critical.

As more people around the globe become fitness-conscious, this should allow lululemon to continue to grow. SWOT analysis an immensenly interactive process and requires effective coordination among various departments within the firm such as — marketing, finance, operations, management information systems and strategic planning. Opportunities for Lululemon Athletica Inc. The overall casualization of American culture has made it more acceptable to wear casual clothes just about anywhere. MIT Press, O. It has successfully integrated number of technology companies in the past few years to streamline its operations and to build a reliable supply chain. The company, based in Vancouver, Canada, was founded in , and now has roughly 11, employees worldwide.

Highly skilled workforce through successful training and learning programs.

lululemon case study swot

As mentioned earlier even though Lululemon Athletica Inc. She is trying to balance the dual responsibilities of career and family, trying to balance work, life, and health. There are interrelationships among the key internal and external factors that SWOT does not cwse that may be important in devising strategies.

SWOT Analysis: lululemon athletica inc.

This brand portfolio can be extremely useful if the organization wants to expand into new product categories. It provided an evaluation window but not an implementation plan based on strategic competitiveness of Lululemon Athletica Inc.


Subscribers interested in learning more about lululemon should check out our full-page report in The Value Line Investment Survey. Most of these companies have existed for far longer than LULU, and many have a more established market presence and larger operating casee.

SWOT Analysis: lululemon athletica inc.

We will address these issues by performing an easy-to-follow SWOT analysis of the company, evaluating its Strengths, Weaknesses, Opportunities, and Threats. Not highly successful at integrating firms with different work culture. Free Press, ; L. Article continues after advertisement Investment in Studyy and Development is below the fastest growing players in the industry.

For example changing environmental regulations can be both a threat to company it can also be an opportunity in a sense that it will enable the company to be on a level playing field or at advantage to competitors if it able to develop the products faster than the competitors. While sales are expected to continue to grow at a nice clip in the coming quarters, as they have for a few years now, the question is whether the company can boost profitability at the same time, after posting a few years of casf flat share-net figures.

Lululemon Athletica Inc. SWOT Analysis / Matrix

Need more investment in new technologies. LULU also plans to continue to expand its store build in North America, opening locations in underserved markets. Organizations also assess the likelihood of events taking place in the coming future and how strong dase impact could be on company’s performance.

The company continues to have one oululemon the highest sales per square foot in the retail industry. The matrix is only a starting point for a discussion on how proposed strategies could be implemented.

Will the stock price, which ended the last quarter of xase a downward atudy, be able to rebound in the new year and beyond? Even though Lululemon Athletica Inc. MIT Press, O. Although the SWOT analysis is widely used as a strategic planning tool, the analysis does have its share of limitations. As circumstances, swoh, threats, and strategies change, the dynamics of a competitive environment may not be revealed in a single matrix.


Lower inflation rate — The low inflation rate bring more stability in the market, enable credit at lower interest rate to the customers of Lululemon Athletica Inc. It provides a great opportunity for the organization to build new revenue streams and diversify into new product categories too. New environmental policies — The new opportunities will create a level playing field for all the players in the industry.

This approach also suffers from one major drawback – it focus on individual importance of factor rather than how they are collectively important and impact the business holistically. It has come across as a mature firm looking forward to bring out products lululemom on tested features in the market. We think lululemon has a solid growth story, thanks to its premium brand image and anticipated expansion in North America, Europe, wtudy Asia.

But the company has thus far had only marginal success in expanding its image past this demographic. Fiscal First Quarter Dow 30 Earnings: Opportunities for Lululemon Athletica Inc. They also have products with lower price points. They are just awesome.

lululemon case study swot