IIPM THESIS DEPARTMENT

It would not be clear to say that Yamaha is the clear winner even though the best lap times set by the R15 was 3 seconds faster than in its competitors this is a good indicator that a lot can be expected from this machine and it could be a success story for India Yamaha Motors. The good thing about these figures is that there is a continuous growth in the production which means that the companies are looking at huge potential in Indian Market with the rise in the amount of middle class segment in the country and their increase in the purchasing power where they want to spend on gadgets and other consumer durables. It is engineered and styled for the taste of the younger generation. It is a 3 years full time programme, which trains post graduate candidates to become highly skilled and innovative researchers, scholars and academicians in their respective fields. This were mainly people who had been working for a few years and so they were looking to purchase these bikes, they showed the highest level of interest when it came to knowing more about the bike when observed. There has been a lot of hard work put in by the company and they have finally been able to figure of the puzzle which they had not been able to figure out over the decade on what the people they are targeting really want in their bikes.

However, sales picked up thereafter mainly on the strength of an increase in the disposable income of middle- income salaried people following the implementation of the Fifth Pay Commission’s recommendations , higher access to relatively inexpensive financing, and increasing availability of fuel efficient two-wheeler models. Lists all sections with page numbers; Double space between entries; Single space within entries List of Figures: In domestic markets, the company sold , units during fiscal as compared to , units during the previous fiscal. FZ-S scores high in looks not only in its segment but beyond and is designed to satiate the need for style and fashion by riders. It uses the same tumble flow technology as the Honda Unicorn and Hero Honda CBZ Extreme which would reduce emissions and fuel consumption in the bikes. There were other problems like attrition in the company.

At one point of time this was one of the most popular segments in the choice of the customers. We held road shows covering high traffic areas, markets and malls. How do you plan on customers maintaining brand loyalty?

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Over the oipm, there has been a consumer preferential shift from mopeds to scooters and now motorcycles which has changed because of the people opting more for bikes then scooter. If the companies which have not been able to place itself in the market then they will have to spent more on promotion to build their brand in the market.

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Their first concept showroom in MGF Metropolitan Mall, Saket New Delhi gives a totally new look the company is focusing on merchandising it is not just about giving a feel of the bikes but also providing the customers the feel of what Yamaha has in offer for them if they purchase a bike.

Arindam Chaudhuri Facebook https: Depending on the credit appraisal, finance amount may be decreased or BAF India may not be able to finance to the customer. Can an accountant help with a business plan. This website contains IIPM details till The good thing about these figures is that there is a continuous growth in the production which means that the companies are looking at huge potential in Indian Market with the rise in the amount of middle class segment in the country and their increase in the purchasing power where they want to spend on gadgets and other consumer durables.

The penetration of these companies has been in depth and they have been able to target the masses with their promotion strategy. You can departjent expect the gentle release in power which enables the smoother acceleration, minimal power loss while thssis gears in the new apache RTR FI.

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The fame and fortune may only touch a handful of riders, but Yamaha feels that every rider who competes does so for their unquenchable love of the sport. The University of Mysore is iipk the foremost institutions of its kind, and is an enduring symbol in the sphere of higher education in India. But like all other bikes launched by theeis company this bike has been able to pep up the sales of the company.

iipm thesis department

If the companies today mainly focus on creating brand value then it creates a better brand image in the mind of customer. This will help promotion of the brand and bring about awareness. She has worked for a total of over twenty years as a freelance cultural manager in the independent theatre scene, for established theatres, and for wide-ranging institutions.

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It has created an image in the minds of the youth segment that this bike is really the must have bike for them and it best suits the image that always wanted to portray in the current scenario. Course in workplace spotting for service assets. Important essay topics for icse These bikes are there to target the youth of India and it portrays muscular and good looks.

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An organization in order to survive or be a contender needs to have a lot of focus on strategy which has to be the prime focus of the organization. It featured fuel injection and oil cooled engines, a digital dash and modern styling. Required if tables appear in the thesis Tables should be numbered consecutively throughout. Each question shall carry eight marks.

The company could lose the created market share by the company. They have to also work on creating a perception of quality in the products and most importantly focusing on positioning their product in the right market segment with an aim to building brand values for the fepartment growth of the organization.

However, sales picked up thereafter mainly on the strength of an increase in the disposable income of middle- income salaried people following the implementation of the Fifth Pay Commission’s recommendationshigher access to relatively inexpensive financing, and increasing availability of fuel efficient two-wheeler models.

Some of the strategies adopted were: The export figures stood at 66, units during fiscal while in fiscal Yamaha exported 38, units. Auth with social network: Are you aware of the new bikes which are launched by India Yamaha Motors. There were a lot of questions raised with regards to the Joint Venture; the thfsis reason ijpm this merger was to help the company in taking on the big guns of Ludhiana Hero Honda and Pune Bajaj.

Each Unit gets equal weight age i. Delartment of the respondents are impressed by the styling of the bikes.

iipm thesis department