GROUPON CASE STUDY SWOT

Often leaders neglect trends in macro environment because of the narrow focus on the industry. These strengths not only help it to protect the market share in existing markets but also help in penetrating new markets. Weakness are the areas where Groupon can improve upon. Nearly 50 million active customers with strong revenues. Decision makers at Groupon can also use SWOT analysis to understand how key strengths can be extended either to adjacent areas or new industries all together. Opening up of new markets because of government agreement — the adoption of new technology standard and government free trade agreement has provided Groupon an opportunity to enter a new emerging market.

It has come across as a mature firm looking forward to bring out products based on tested features in the market. Strong Brand Portfolio — Over the years Groupon has invested in building a strong brand portfolio. Although the SWOT analysis is widely used as a strategic planning tool, the analysis does have its share of limitations. This can lead to a time based SWOT analysis exercise where Groupon leaders conduct SWOT at a fixed interval and assess what it needs to tinker to achieve the stated goals. The new technology provides an opportunity to Groupon to practices differentiated pricing strategy in the new market. Chandler , Strategy and Structure Cambridge, Mass.: Even though the product is a success in terms of sale but its positioning and unique selling proposition is not clearly defined which can lead to the attacks in this segment from the competitors.

Solved : Groupon SWOT Analysis / Matrix

This sttudy provide Groupon Collective an opportunity to increase the customer base. SWOT analysis is one of the most widely used tools for strategic analysis. Utmost care has been taken in the analysis of the brands. WilliamsonMarkets and Hierarchies New York: Threats can be managed but not controlled. The brandguide table above concludes the Groupon SWOT analysis along with its marketing and brand parameters. Decision makers at Groupon can also use SWOT analysis to understand how key strengths can be extended either to adjacent areas or new industries all together.

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groupon case study swot

It is facing stiff challenges from international and local competitors. Try to substantiate the strengths, weaknesses as objectively as possible in terms of what the Groupon Collective does, how it does it, and where are there scope of improvements.

Managing and eliminating these weaknesses can drive future growth of Groupon. Key demographic data about Groupon’s customers consumers and small businesses are also described, along with recent developments at Groupon and within the industry in general. Strengths are the firm’s capabilities and resources that it can use to design, develop, and sustain competitive advantage in the marketplace – Success of new product mix – Groupon Collective provides exhaustive product mix options to its customers.

Try to substantiate the strengths, weaknesses as objectively as possible in terms of what the Groupon does, how it does it, and where are there scope of improvements. This can help Groupon Collective to significantly venture into adjacent products. This is one of the major limitations of SWOT analysis.

It has put additional competitive pressures on players such as Groupon. This has enabled the company to charge a premium compare to its competitors in Customers, Entrepreneurship, Growth strategy industry.

It can help the management of the organization to optimize performance, look for xwot opportunities, manage competition, maximize return on resources employed, and minimization of various business and policy making risks.

Strengths are the firm’s capabilities and resources that it can use to design, develop, and sustain competitive advantage in the marketplace. Due to non-personalization of deals, it threatens the ecosystem of the complete business model 3.

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Free Press, O. What is SWOT analysis?

Groupon SWOT Analysis / Matrix

Strengths are the firm’s capabilities swto resources that it can use to design, develop, and sustain competitive advantage in the marketplace. Based on Fern Fort University extensive research — some of the strengths of Groupon are —.

groupon case study swot

Browse marketing analysis of more brands and companies similar to Groupon. To overcome these challenges companyname needs to build a platform model that can integrate suppliers, vendors and end users. Casr example changing environmental regulations can studyy both a threat to company it can also be an opportunity in a sense that it will enable the company to be on a level playing field or at advantage to competitors if it able to develop the products faster than the competitors.

SWOT analysis provides key insights into both internal and external factors that can impact the performance of an organization. It will provide the leaders caes a better understanding of market, organization, and competitors. Economic uptick and increase in customer spending, after years of recession and slow growth rate in the industry, is an opportunity for Groupon to capture new customers and increase its market share.

This brand portfolio can be extremely useful if the organization wants to expand into new product categories. High competition from other players means lesser margins 2.

What SWOT analysis explains? Nearly 50 million active customers with grouppon revenues 4. Free Press, ; L.